Reebok Apprenticeship Project
I created this project as a part of my application for an Apparel Design Aprprenticeship in Reebok’s Sports Licenced Divison. Canidates were instructed to create a collection of lifestyle apparel and fan gear. I had to mesh my own design aesthetic with Reebok’s. Since I’m a New Englander, I chose the New England Patriots – GO PATS.
While designing my collection, I thought of women who wanted to wear something besides a regular jersey. My target customer wants to show her support for the team while still looking stylish.
My concept board shows my inspirations: Vintage logos, a variety of fabrics and photos from the stadium (which I visited).